Why do most businesses fail?
Unfortunately, it’s a well-known fact that most businesses fail. There can often appear to be many reasons why businesses fail, but quite often you can usually break it down into two:
- lack of Business & Marketing acumen
- lack of Cash
Now a lack of cash is far less important because if you have business & marketing acumen you will know how to market and run a business with little cash, secure investment, or perhaps even buy an existing business with little to no cash.
It’s also quite likely that if you have the cash and little business acumen you will lose the cash in a short time too. Take a look at this story of two different business owners and their approach to business, one with far more business acumen than the other.
Now Business and marketing acumen, however, is typically hard-earned… it is quite often failure, it is pain, it is frustration, it is a loss of time and a loss of money.
Ultimately in a positive light failure can be looked upon as a learning process. As adults in the business world however it makes more sense to minimise our failure and financial loss and learn from both the success and failures of others! As the saying goes “A smart man learns from his own mistakes, but a wise man learns from the mistakes of others”.
Like all business owners I have experienced more than my fair share of failures but also experienced some significant success too. During my lifetime I have gained a tremendous amount of knowledge and experience, within businesses in all industries. And have spent over 20 years helping hundreds of business owners grow their businesses too. Find out about my background & experience.
Entrepreneur Solutions helps business owners bridge the knowledge gap, and minimise, frustration and failure. We also demonstrate methods to minimise financial loss and massively stack the odds in your favour.
When I work with business owners the first thing I run is our “Has it Got wings?” test which is essentially a viability assessment.
If the business doesn’t have a high rating, typically 70%+ then we look at ways of improving that score to achieve this minimum. Once we have established a rating of 70%+ we then work with business owners on their marketing strategy with our “Time to Fly” programme. Our clients typically experience 4x growth after taking part in both of these programmes.
One thing to remember is that business and marketing methods that work well in one industry quite often don’t work so well in another. So it’s essential to have the right plan in place from day one to suit your business.
Its important to note that you can spend a lifetime acquiring business knowledge and acumen at a great cost of time & money or you can fast-track that process and work with companies like ourselves who deliver that insight for you.