How to grow your business with YouTube
YouTube is the second largest search engine in the world next to Google and for those who are not already aware Google bought YouTube from its original owners some time ago.
So the biggest search engine in the world owns the second biggest search engine in the world.. Its fairly obvious then that Google would want to promote YouTube videos in its search results.
This is fairly well documented and through my own experience, I have also found that web pages that feature Youtube videos often see a massive increase in ranking and traffic compared to those that don’t.
When we work with customers to increase their search engine position we identify suitable video topics that match our customer keywords and develop videos on that basis and you can do this within your own business… you can also use AI software such as Chat GPT to generate ideas for video topics.
Youtube Videos typically fall into two categories educational or entertaining- and if your videos are both then even better!
Whatever industry you work in there is always an angle to develop a video or series of videos that can either educate or entertain your potential customers.
Popular themes include:
- Product Tutorials and Demonstrations:
- Contests and Giveaways:
- How-To Guides and Tips:
- Case Studies:
- Collaborations with Influencers or Partners:
- Customer Testimonials:
- Q&A Sessions:
- Industry Insights and Updates: .
Video production can be quite costly, you only need to look at standard TV commercials, but there are a huge number of viral videos online that have no to low production cost at all and still receive a massive amount of traffic.
We work with clients to maximise a similar outcome, minimum cost, and maximum exposure. You don’t need a massive budget to educate or even entertain your customer base but you do need to be creative.
For example when we were promoting our Outdoor Activity business in Wales- we put together a “Top 5 Best Activities in Wales” video through one of our brand channels “Amazing Adventures on a Budget” Now when you do a search on YouTube for keyword terms “most popular activities in wales” (or similar) our video is consistently ranked within the top 3 places.
We have followed the same format and experienced the same results for numerous other industries and keywords. If you want help to grow your business through YouTube please get in touch via our Business Support service.
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If you are 100% confident that you have the best possible business strategy in place but your business is swimming in a sea of competition, your marketing isn’t working and you’re struggling to stand out then Time to Fly has been designed just for you.
